New Bianchi bike store in the biggest Italian shopping mall
The new store located in Northern Milan features full range of bicycles and accessories 
12 April 2016
The Bianchi Bike Store, inaugurated on April 13th, is located in "IL CENTRO", the new shopping center in Arese, Northern Milan.  It is a unique opportunity to be located in the biggest shopping mall in Italy and one of the most extended in Europe. Bianchi will be positioned alongside the many prestigious brands in the 93.000 sm Arese Commercial Galleria.
 
Open seven days a week, the new 140 square meter Bianchi Bike Store will offer a full line of Bianchi branded bicycles, clothing and accessories and is perfect destination for the whole family. Bianchi will display its line  of: Road, Mtb, City-Trekking and Junior models– in addition to the Bianchi branded clothing and accessories. The multiple award-winner Specialissima, Bianchi's ultimate ultralight machine with Countervail vibration cancelling technology, will be among the models offered.
 
The new mall is expected to welcome over 13 million visitors per year, coming both from Italy and abroad, thanks to its strategic position just North of Milan, close to the Milan Malpensa airport. Furthermore, the Center is located in the historic Alfa Romeo factory and test track area, and the new Bianchi bike store is expected to become a destination able to meet the demands of: commuters, children and, of course, the most expert riders.
 
“We are proud to have this unique opportunity to open a Bianchi bike store in the newest and largest shopping mall in Italy and to provide a convenient family shopping experience for the Bianchi brand", Bianchi CEO Bob Ippolito explains. 
 
The Bianchi bike store will be a full service bicycle store and include a professional mechanic in addition to the most complete and professional technical assistance for all types of consumers.